We often talk about the importance of leadership in organizations, but we rarely talk about the importance of membership. However without the commitment of membership, performance and leadership would not be possible. This is an article about membership and ways to increase membership commitment in organizations.
One of the theories I use most in my coaching is transactional analysis. It was first developed in the 1950’s by Eric Berne, and is now extensively used in coaching, psychotherapy, education and organizational change.